Adhesive types
The tooth pattern
The notching of the trowel determines the amount of adhesive. For large formats you need a larger notching and often an additional flat spreading technique.
Rule of thumb: apply enough adhesive for the tile to be fully covered when pressed down. Every so often, check a tile that has been lifted.
Substrate
The substrate must be even, clean, dry and load-bearing. Level out any unevenness first. For old substrates, check the load-bearing capacity and prime.
Temperature and time
Adhesive has an open time. In warmer surroundings it becomes shorter. Lay in small sections and not with adhesive that has already begun to dry.
This guide is editorial and general. For safety questions the manufacturer datasheet applies.